Let’s just make up

As someone who does not wear make-up often, I was hesitant to write on this issue but realised that the inside knowledge of a Make-up Artist is not required here; so please read on :-). I came across an article in Pride Magazine recently, with the title: ‘Are make-up companies doing enough to cater for black skin tones?’ In my head I said no straight away, and went on to read the anecdotal article where the writer could not understand why it was always a challenge to find make-up shades for her brown skin, but her white friends had a plethora of choices: The writer recollects the common phrase shop assistants would use, ‘Yes, we go quite dark in our foundations’.

You may say, ‘isn’t this and old issue?’ The answer to that is yes, it was even covered in a Guardian article in 2011, but not much has changed. There has been some improvement though, but probably not enough.

Something similar happened to me recently when I went to buy some Tea Tree body wash from the Body Shop. Yes, I went to buy body wash and a shop assistant was trying to sell me make-up (that’s always the way I guess).

Tea Tree body wash

Tea Tree body wash (Photo: Body Shop UK)

Despite being taken over by L’Oreal in 2006 for over £650 million; I have always liked the Body Shop’s humble beginnings in West Sussex, England; including its all-natural / care for the environment ethos. So, as I went to buy this body wash, containing tea tree naturally sourced from Kenya, I was approached by a very nice shop assistant who was explaining all the benefits of their Tea Tree brand. Somehow she got onto talking about new make-up / foundations they had in store and how good it was. The moment she did this I said to myself:

  1. I only came in here for some body wash!
  2. I have never bought make-up from the Body Shop and they have never sold (to my knowledge) foundations for women with dark brown skin.
  3. I don’t even wear foundation lol

The shop assistant was very pleasant, so I listened politely and let her finish; when she did, I simply asked, ‘do any of these foundations come in a shade that matches my skin tone, i.e., something that Naomi Campbell could wear’. The shop assistant was standing in front of me and could see the colour of my skin, but I just wanted to emphasize by dropping in Naomi Campbell’s name :-). She paused….. I was hoping that she would be honest with me and not walk me over to the counter and pull out a shade that was obviously not a match to me.

‘Well, I’m afraid all we have are lighter versions but I think we are planning to do some darker shades soon.’

I smiled, ‘that’s OK, thanks’, and walked to the counter, paid for my Tea Tree body wash and left. I actually found the situation quite funny. The shop assistant was really nice and was so enthusiastic about her job; after all she is not the problem.

Just like everyone else, I am susceptible to advertising. I was on my high horse for a while and thought that I wasn’t but I am. It was an advert for Maybelline’s eye shadow and model Jessica White, who is similar in complexion to me (depending on which air-brushed photo of her you look at), was wearing the eye shadow.

Maybelline Model Jessica White

Maybelline Model Jessica White

I liked the colours, but when I saw it on her I had a visual blue print of what it could look like on me and I actually went out and SEARCHED for this eye shadow! I had succumbed to brand advertising (I am hanging my head in shame, just remembering this lol).

The article went on to say that established brands such as L’Oreal, Revlon and YSL (which I found out, is part of the L’Oreal corporate group) should do more to cater for darker skin tones.

I actually disagree with this; in an ideal world it would be nice to have a level playing field but that is not the case in many aspects of life. These top brands and others have been around for years! L’Oreal was founded in Paris 104 years ago, and their UK franchise has been around since 1932. If L’Oreal wanted to develop make-up for darker skin tones then it would have, it had plenty of time to do so! I think that brands catering for a wider variety of ethnic skin tones should be allowed to thrive and we should stop begging other well-established brands to develop make-up for ethnic skin tones. As I said before if these companies wanted to, they would. They have all the expertise and the money to develop a diverse range of make-up products, which they can sell (no one is asking them to give their products away for free!) and generate revenue. In my opinion, they obviously can’t be bothered, as the market is apparently not big enough (if that is true, haven’t they heard of niche marketing?!). So for the brands that can be bothered, I wish them the best of luck and look forward to seeing greater competition in the make-up market. At the end of the day competition is a key ingredient of commerce and make-up in any shade is big business!

The winning ad goes to.....!

The winning advert goes to… (Photo: i.models.com)

Some of the brands that can be bothered:

Black UP

Bobbi Brown

Fashion Fair

Illamasqua

Iman

MAC

Nars

Sleek

                                                                                                                                                                                                             

Iman cosmetics advert

Iman Cosmetics advert (photo: imancosmetics.com)

                                                                                                                                

      

double*a*ad : AdelinA

Featured image: www.jupiterimages.com

                                                                                                                                                                                                               

                                                                                                                                                                                                                                                     

6 thoughts on “Let’s just make up

  1. Should send in your brother to buy that stuff, when men walk into that place, they don’t even bother wasting their time to sell them additional products 😀

  2. In my opinion they CAN be bothered. Since they love to buy black companies. Iman is owned by Estee Lauder. Sadly after hearing this Iman will never go global. The folks at Estee Lauder would never allow it. Black|Up isn’t available everywhere neither is Sleek. I think another problem with companies that cater to darker skin is that no one wants to finance them to grow.

  3. Love this (As always)! I think it is a shame that big-name brands don’t put out enough for women of color. And as a proud Fashion Fair concealer user, I see the difference in products made specifically for darker skin types.

    I was watching this show here called La La’s Full Court Life and the star of the show (an Afro-Latina) was trying to launch her make up line for women of color in the UK. She’s friends with the singer, Estelle and she was telling her that it’s definitely needed because there is a need for make up that caters to darker skinned women in the UK. I found that interesting because when I came to London, I saw plenty of Black women, so I’d expect there to be at least some type of representation of black skin tones at most makeup counters.

    Also, the lady trying to sell you the foundation should’ve done her research. What if you were interested in buying the foundation? Lol

  4. Pingback: Get nude for Valentine’s Day |

  5. Pingback: Women of Colour vs. The Beauty Industry – who’s winning the battle? |

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