Good hair…hmm.. two simple words that have caused controversy on social media in recent times. But what is good hair?!
You can define it however you want; I think it starts with healthy hair, says Oyin, Founder of The Good Hair Club (TGHC). In the black hair community, unfortunately it’s still defined as having a specific (looser) curl pattern, but perceptions are changing with this latest natural hair movement.
What is TGHC?
An online platform with (at the moment) independent British hair care brands, that compliment natural hair. TGHC is about being good to yourself, your hair and the world – while defining beauty on your own terms.
Why was TGHC started?
From March 2015 I lived in Nigeria for a while and decided to shave my hair off. It was just too hot! I came back to London, and chose not to relax my hair again. When my hair was relaxed I didn’t think about the damage these chemicals could cause or even considered how to look after my hair properly.
What was it like for you looking for natural hair products?
I found so many amazing (independent) brands catering for natural hair. However, they weren’t always easy to find, as they don’t always have the distribution channels to reach customers.
We don’t have to settle for products which damage our hair and scalp!
When was TGHC launched?
June 2016, with a photography exhibition showcasing the diversity of black women. Prior to launch I did a lot of research, speaking to friends and family about where TGHC could add value in the market place.
Do you think the UK natural hair market is growing?
Yes! Social media has provided black beauty bloggers/vloggers the opportunity to create a fun space for tools/advice; and visual evidence of what can be achieved with natural afro/curly hair.
There is proof that natural hair isn’t IMPOSSIBLE to maintain. Women are wearing their natural hair with pride.
How do you decide which brands to feature on TGHC?
Along with looking at brand reviews, I talk to the brand owners to understand if their values are in line with the TGHC ethos. I’m not limited to British brands, but this is where I’m starting.
A large proportion of black haircare businesses in the UK are owned by Asian or Middle Eastern men, why do you think this is?
I don’t know. It’s the same in America. Black people need to empower and support each other and build our own establishments. When I went natural and visited these shops, I realised that we settle for an experience that isn’t about us (even though we are the main consumers). I’m a black woman and believe I have a better idea of black beauty needs, compared to an Asian man.
I want to create an experience that is fun, exciting, fashionable and beauty-led.
Most popular products on TGHC?
Moisture is key for healthy hair, so conditioners are popular, especially with the rise of co-washing. Soap bars and oils are also near the top of the list.
Autumn is upon us, any product recommendations?
I recommend them all! It’s about finding what works for your hair type. The natural hair journey is an individual one. Products used in colder months may be different from what you use in the summer.
Exciting developments we can look out for?
I’ve got an international project coming in 2017; I won’t say much at the moment, but watch this space. I’m also planning on bringing more amazing brands to TGHC.
Any natural hair inspirations?
Of course! Solange is the embodiment of the care free black girl. Lupita Nyong’o has challenged western beauty ideas. Most importantly, both have fun with their hair.
Solange scored her first #1 Album (A Seat at the Table) a few weeks ago.
Good hair, don’t care! You can check out TGHC to find out more.
Snippets of an African legacy