Is Black Beauty still in the shadows? Iman and Philomena discuss
Yes, we are still talking about this issue, why? Because it’s still an issue! There has been an effort by big brands to make foundations for darker skin tones. In 2014, Kenyan actress Lupita Nyong’o became the first black ambassador for Lancôme. In 2016 L’Oréal UK launched #YoursTruly campaign, where they expanded their foundation range covering 23 shades.
This is all great, but darker shades are not always accessible on the high street for the everyday woman. British plus-size model, Philomena Kwao caught up with the legendary African Supermodel, Iman to discuss.
Iman face powder has been my staple for years, I love it! Before using it I didn’t wear face powder as I never found a shade I was completely happy with. Even when I had acne, I didn’t wear makeup partly because I didn’t have confidence I’d find my shade but also because I didn’t want to add anything else to my already troubled skin.
It’s good that big brands are expanding their ranges, but I don’t think we should just give our money to them on a plate. There are other brands which have included products for darker skin tones a part of their core ethos and we should be supporting them too!
L’Oréal was established in 1909, and in 2016 they expanded their range. Hmmm…ok, I guess as the saying goes “better late than never”, can be applied here?
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