Hustle & Heels (H&H) was founded nearly five years ago by Jen Scott and Jamie (Jay) Tavares when they were 27. The success of the business has led to a rising star nomination at the Black British Business Awards (BBBAwards) which takes place in London on Thursday.
Jen and Jay met over 15 years ago when they attended a Saturday school for high-achieving students and attended the same college. They separated and went to different universities but remained friends and started their first business after finishing university. Both convinced their families that becoming an entrepreneur was a viable career path for two black girls from east London. Jen’s dad is from Barbados, her mum is from Anguilla and Jay’s parents are from Jamaica.
I first interviewed Jamelia Donaldson in January 2017 after meeting her at an African diaspora business event. She launched Treasure Tress, a product discovery service in November 2015, now it has grown to become a staple component of the UK natural hair movement.
Treasure Tress caters for people with afro/kinky and curly hair. In July this year, Jamelia was nominated for a Black British Business Award (BBBA) in the Entrepreneur Rising Star category, so I caught up with her to find out what’s been happening since we last spoke.
I found out I was selected as a finalist for a BBBAward… When I was abroad and got a call from the BBBAward team.
Being a finalist is amazing… And being acknowledged for hard work is a huge honour and I’m very grateful.
I don’t know why they selected me over other people, but I guess it’s because… I managed to make my transition from the corporate world in asset management, to the start-up world, have grown the business to where it is now and provided opportunities for others along the way.
The BBBAwards are so important because… When you look at the statistics of the number of black-owned businesses that get funding, it’s embarrassingly low. This translates into the recognition that black-owned business get which often isn’t that great. Having something created by black professionals which recognises black-owned business is extremely vital.
I launched my business… When I was 23 years old. I’ve always had an entrepreneurial spirit, even as a child and I’ve always been a natural leader.